Recently Burger King released a new promotion campaign introducing their new product the ‘Real meal’. This brand new addition to the menu not only picks at Mcdonald’s Happy Meal but also delivers an important message about depression. While it’s unexpected to see fast-food giant speaking up about these issues, they try to spread mental health awareness with the message “No one is happy all the time and that’s okay”.
The company teamed up with Mental Health America to and released new meals which come in a variety of different moods. The goal is to encourage people not to keep their mental health issues to themselves and speak up about their emotions.
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The Real Meal come in 5 different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don’t give a f***). The box includes a standard Whopper, fries and a drink.
Blue Meal represents sadness
They are rolling out in a few major U.S. cities, including Seattle, New York, Los Angeles, Austin, and Miami. Unlike Happy Meals, Real Meals don’t come with a toy, because they are targeted to the older audience.
Pissed Meal represents anger
“While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4, ” said Paul Gionfriddo, the president and CEO of MHA.
Salty Meal represents bitterness
“By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion – and letting its customers know that is OK to not be OK,” the CEO added.
Yaaas Meal represents excitement
While the promotion campaign doesn’t aim to prevent mental health issues it strives to spark conversation about issues we all face sometimes. The Real Meal campaign was well received, with many people excited about the company’s intentions to tackle important issues.
DGAF Meal represents not caring
However, some people called out Burger King for not giving any attention to the mental health of the company’s employees.
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Watch the promotional video below
Here’s how people reacted
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