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The internet is forever. Once you put something out into the cyberspace ether, you lose control over it. No amount of effort to delete or pretend it never happened will rival the online sleuths who will find a way to get hold of receipts and throw them back at you when needed.

This is especially true for those with a penchant for posting contradictory hot takes. Some of them are infamous names in their respective industries, all of whom are getting harshly roasted using two simple words: “This you?”

We’ve collected some of those satisfying burns and compiled them into this list. Enjoy scrolling through and be sure to upvote your favorites.

#1 Its Always Them Keyboard Warriors 🙁

#2 Lock Her Up

#3 Perfectly Fine As Long As They’re The Ones Doing It

These posts are from the This You Comebacks subreddit, an online community dedicated to calling out the hypocrisy of public figures like celebrities and politicians.

But what exactly about hypocrites draws a person’s ire? According to psychological scientist and Harvard University professor Jillian Jordan, it’s seeing the misrepresentation of the individual’s moral character.

#4 The Time I Reminded A Racist That Their Tweets Are Public

#5 It’s Only Okay When They’re The Ones Doing The Mocking

#6 The Real “Gender Ideology” Is Insufferable Cis People

“People dislike hypocrites because they unfairly use condemnation to gain reputational benefits and appear virtuous at the expense of those whom they are condemning–when these reputational benefits are in fact undeserved,” Jordan said.

#7 Don’t You Remember 2023?

#8 Who Cheers Hoping American Companies Fail?

#9 Whoops!

Hypocrisy puts morality in question, which is why people will never admit to it. According to social psychologist and educator Daniel Stalder, it’s also why politicians will deny such a label and instead perceive themselves as making “politically smart decisions.”

#10 Be Careful What You Wish For!

#11 Love The Government, Eh?

#12 Eating With Your Hands Is Barbaric, You Say?

“In addition to denial and rationalization, we may lash out at the accuser in an ad hominem attack,” Stalder wrote. “ If we’re caught changing our position for less-than-noble reasons, we can say we’ve ‘evolved.’ It’s a pleasant-sounding alternative to being a flip-flopper”

#13 What Happened To It Being Fake?

#14 Hypocrites Galore

#15 The Cognitive Dissonance Is Wild With This One

Much like a haphazard social media post, it would be nearly impossible to take back a hypocritical statement or behavior. However, Stalder says we can address our inconsistent actions in less biased ways, beginning by acknowledging the wrongdoing.

The next step would be to find a way to move on, regardless of how long the backlash from the hypocrisy lingers.

#16 This You?

#17 Cancelled Your Netflix Account Two Times. What Is The Big Deal?

#18 Does This Count As A This You Comeback

“It is normal to be inconsistent in the complex lives most of us lead,” Stalder wrote. “How we respond when made aware of it seems more important. Although biased responses are normal, we can also try to acknowledge and take responsibility.”