70 Times People Knew Exactly What They Were Doing And Still Went For It (New Pics)

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We need rules to keep the world safe. But a little mischief can be really fun.

The subreddit r/TheyKnew is dedicated to those moments when a person realizes that what they are about to say or do will be perceived as inappropriate, but decides to roll with the consequences anyway.

From cheeky signs to perfectly timed “accidents,” these posts capture the playful side of chaos. I guess some of us simply don’t care about the stares they attract.

#1 She Knew

Image credits: theloneliestsoulever

#2 Kevin Lasagna

Image credits: Bucky__Goldstein

#3 He Definitely Knew

Image credits: dalai_lara

As clinical psychologist Dr. Noam Shpancer points out, by common sense and experience, we would expect people who follow the rules to be rewarded and those who break them to experience negative consequences.

However, as we can see from the pictures, that’s not always the case. And there’s a study from 2024 that might explain why we’re entertained or even impressed by people who don’t always play along.

The paper by Astrid Homan of the University of Amsterdam and colleagues provided insight into people’s responses to normative and counter-normative behavior in relation to leadership.

The researchers hypothesized that rule breakers are less likely to end up in leadership roles because, while they may demonstrate dominance, it would be perceived as low in prestige and thus they would be seen as inferior leaders compared to those who are rule abiders.

#4 Yeah…they Knew

Image credits: Gastro_Jedi

#5 Noice

Image credits: arusub15cfop

#6 Those Who Know, Know

Image credits: alehansolo21

In their first study, 149 participants were asked to consider a car company in dire need of revenue that also had to complete a large amount of administrative work to be allowed to sell cars. Three solutions were presented to keep the business in operation:

  1. Relying on crowdfunding (rule abider)
  2. Selling cars anyway (rule breaker)
  3. Selling memberships that include a free car—this way, cars can find new owners while technically no cars are sold, so there is no need to keep records preventing the sale of cars (rule bender).

#7 This Couldn’t Have Been A Coincidence

Image credits: beefy_bruva

#8 But Have Their Subs Unionized?

Image credits: Magic_Al42

#9 Dad Knew… For Sure

Image credits: Aris-Totally

Participants of the experiment were then asked to indicate their willingness to grant leadership to the person in each of the scenarios, as well as the extent to which they perceived that person to be prestigious and/or dominant.

Results revealed that, as hypothesized, rule breakers were seen as more dominant and less prestigious than rule abiders—rule breaking reduced one’s prestige and in turn, resulted in granting less power.

However, the results further showed that rule benders were rated as more dominant than rule abiders but more prestigious than rule breakers. They were granted more leadership than either rule abiders or rule breakers.

#10 Kevin Is A Dog

Image credits: waitingWolf

#11 A Bored Employee Knew

Image credits: lben18

#12 Disney “Dumbo” Shirt

Image credits: jkempt888

#13 Sold

Image credits: thisIsAswin

In the second study, involving 480 participants, the researchers hypothesized that since rule bending may signal both dominance and prestige, it should provide an advantage in competitive leadership contests across contexts.

The team varied the context within which leadership was to be granted, asking participants to judge the suitability of a person for a leadership position in various competitive and cooperative settings.

Results showed that rule benders did best in both competitive and cooperative contexts. Rule breakers (higher dominance and lower prestige) were granted less leadership in cooperative contexts than both rule abiders and rule benders. Still, while rule breakers were granted the least leadership overall, they were granted more leadership in the competitive than in the cooperative setting. This suggests that rule breakers’ leadership appeal may increase in adverse environments.

#14 This Ad Placement

Image credits: c_by_thesea

#15 Enough Said

Image credits: trxsh-josh

#16 Happy Easter!

Image credits: Abbbbyo

#17 Nice

Image credits: MHSPitDad

Commenting on the results, Shpancer wasn’t one hundred percent optimistic. “[They] suggest that the leadership appeal of rule bending constitutes a risk factor for organizations and society, since rule benders tend to operate in the gray area between adherence and violation and are thus able to manipulate the very rules devised to keep checks and balances on powerful leaders,” he said.

As rule benders rise to power, they create a self-reinforcing loop, gaining influence that enables more rule bending, which in turn brings them even greater influence. It appears that sly is the way.

For more, check out our previous article on r/TheyKnew.

#18 An Employee With A Sense Of Humor

Image credits: yahyeet00

#19 Sounds Like They Have A Kinky Furry On The Design Team

Image credits: Giddy_Duck_84

#20 Ismart

Image credits: OniABS

#21 The Cleveland Indians Have Been Officially Renamed The Guardians

Image credits: an0namish

#22 Yep Its From Florida

Image credits: reddit.com

#23 Inspiration

Image credits: Blue_Nyx07

#24 Smelly Flights

Image credits: youassassin

#25 Oh They Knew

Image credits: Astormfront

#26 Hotel Knows What’s Up

Image credits: Zaldabus

#27 He’s Watching

Image credits: rosseepoo

#28 They Definitely Knew, And I Love Them For It

Image credits: LekkerBroDude

#29 They Definitely Knew

Image credits: nonumberswillhelp

#30 Don’t Do It, Chris!

Image credits: furbz1

#31 They Definitely Knew!

Image credits: ap39

#32 These Blocks In This Children’s Book

Image credits: Hidden_Turkey

#33 Government Ad In Brussels Airport

Image credits: RecyclingExtraSoft

#34 Are You Sure That’s The Name Of The App?

Image credits: Aynshtaynn

#35 Please Don’t Take My Crown Jewels!

Image credits: reddit.com

#36 They Definitely Knew

Image credits: SirKensingtonsSlop

#37 Thanks Management

Image credits: reddit.com

#38 IKEA Knows!

Image credits: Degsyg1969

#39 Poke The MT Fuji

Image credits: joonkeat

#40 Entertainment Weekly

Image credits: thasneff

#41 Meow

Image credits: ShakalPayne

#42 Oh Snap

Image credits: silvyrphoenix

#43 I Hope It Is Not Photoshopped

Image credits: reddit.com

#44 Aquarium Employee Is An Anime Fan

Image credits: maximegg

#45 Not A Good Way To Honor Her

Image credits: reddit.com

#46 She Knew

Image credits: isoesamu

#47 A Calculated Move

Image credits: furf0xaches

#48 The Stocker Knew

Image credits: RemoteBonus7795

#49 They Might As Well Have Put A Winky Face Emoji

Image credits: The_Golden_Yeti

#50 That Resemblance Is Uncanny

Image credits: Unlucky_Echidna8401

#51 They Definitely Knew

Image credits: Tommy_Tommy_Tom

#52 He Really Came Through

Image credits: ludwiga7

#53 At Least They’re Being Upfront About It

Image credits: towrofterra

#54 Grab The What

Image credits: reddit.com

#55 You Can’t Accidentally Turn That On

Image credits: TroyG1997

#56 Welcome To [insert Town Here]

Image credits: Oh-Sasa-Lele

#57 Hmmmm Intersting

Image credits: code_punk_

#58 Couldn’t Possibly Be A Coincidence

Image credits: Sarky-and-George

#59 There Are No Accidents

Image credits: Usernameofnitesh

#60 Never Thought Of It Like That

Image credits: tennille_24

#61 At Least We Know Now

Image credits: CandidculonasRedux

#62 This Has To Be Intentional

Image credits: Horizon_26

#63 The Guy Who Made This Was Diabolical, He Didn’t Care

Image credits: Level_Counter_1672

#64 Editor Knew

Image credits: Far-Character-1980

#65 They Are Indeed

Image credits: ChaosOfOrder24

#66 A Sign Of The Times

Image credits: Business-Stuff8711

#67 They Knew

Image credits: Alikie_

#68 “Designed The New Closet Rod Bracket, Boss”

Image credits: legs_y

#69 Nice

Image credits: novko15

#70 They Had To Do It To Us With This Glasses Ad

Image credits: Mean-Buy836

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