Say what you want, but advertisements can often be viewed as interruptions, especially when they pop up uninvited on our favorite platforms (YouTube we are looking at you). Still, surprisingly there are times when creativity takes center stage, transforming these ads into spectacular visual delights that augment our everyday surroundings.
Drawing inspiration from the inventive outdoor advertisements shared by the renowned Swedish company Havelle on their Creative Advertising Instagram account, it’s evident that the realm of advertising still has gems to offer. These photos, like the giant tote bag tucked between buildings or the captivating train advertisement that syncs with an actual train’s motion, are more than enough to prove that.
#1 The Economist – Hello To Our Readers In High Office
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#2 IKEA – Sustainable Blåvingad Collection
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#3 Tropicana – Catch A Lucky Drop
If you caught a lucky drop, you could win one year of free Tropicana. In every drop there were a coupon and a chance to win.
The bottle travelled all over Belgium in 2015, popping up in trainstations, festivals and on events.
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#4 Heineken – Barbie A ”one Minute Brief” By Ciaran Mckeon
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#5 Manchester City Council – Barbie vs. Oppenheimer
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#6 Coa Youth And Family Centers – Guerrilla Classrooms
To help promote parent-child interaction, COA together with agency Cramer-Krasselt set up large puzzles, word searches, mazes, books, rulers and more around the streets of Milwaukee, US, in year 2011. Called “guerrilla classrooms,” the displays were designed to teach real-world applications on various subjects like math, science, geography and reading. The ultimate goal? To raise awareness of the positive impact parents’ involvement can have on their child’s education
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#7 Samsung – Big News
To launch the new Samsung Galaxy Z Flip5, Samsung wanted to emphasize that it takes up less space in your pocket than an iPhone. To achieve this, they created a small outdoor billboard targeting the pockets of Stockholm residents, and conveyed that big news doesn’t always need to be so substantial
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#8 Impact- Hey Chatgpt Finish This Building
The ad of a giant billboard around an under-construction building has gone viral. The ad by Belgian agency Impact, reads as follows: “Hey ChatGPT, finish this building…Your skills are irreplaceable.”
Om social media the agency also wrote: “AI can do a lot. But AI can’t finish this building on the Keyserlei in Antwerp. AI can’t fix a leak or install a heating system neither. Crafts(wo)men are here to stay, and they deserve to be recognized. Their skills are simply irreplaceable.”
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#9 Maybelline Cosmetics – Cgi
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#10 Specsavers – Audiology Campaign
For an Audiology campaign Specsavers created new onomatopoeic words to make you think about the beauty of ordinary sounds
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#11 Petrobras – Pan 2007
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#12 Universal Pictures – Super Mario Bros Super Mario In Melbourne Central Station, In Australia
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#13 Mcdonald’s – Take Away Your Takeaway
It’s often fast-food packaging you see littering streets. McDonald’s Norway and Nord DDB took ownership of this with an honest campaign depicting the ugly side of its wrappers.
The copy reads: “Unfortunately too much of our packaging ends up on the streets. Now we are doing our biggest effort yet and will clean even more than we already do. But we aren’t able to get it all, and need everyone to contribute. Please remember to throw away your litter in the bins next time you buy takeaway from us.”
Campaign from 2022
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#14 Samsung – Magic The Illusionist Edzus Does A Trick On A Billboard In Latvia
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#15 Subway – Subway In The Sky Subway Is Opening A Restaurant In The Sky!
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#16 Super Mario Bros – Movie Super Mario In Paris, France
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#17 Meg2 – Huge Sharks In River Thames
To promote the film’s UK opening on Friday 4 August, Warner Bros Pictures arranged for three impressive giant handmade Megalodon dorsal fins to slice their way through London, down the River Thames
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#18 Bic – Perfect For Candles. And More. Bic, The Ultimate Lighter
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#19 Marc Jacobs – Tote Bag Tote Bag Pop-Up Installation, 159 Ludlow St In New York City
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#20 Burger King – Plant Based
Burger King is now launching new plant-based options in restaurants in Sweden and guests will be able to choose from Cheeseburger, Whopper and Royale variants
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#21 Disney – Elemental
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#22 Adidas – Samba Three Stripes Pop-Up
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#23 Matsumoto Kiyoshi, Has Increased Its Share In The Japanese Toilet Paper Category By Redesigning Its Packaging To Eliminate Shopper Shame
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#24 Red Bull – Red Bull Air Race Pylons
50 Pylons up to 20’ tall were fabricated and installed at landmarks around the city of New York, for the Red Bull Air Race in Las Vegas
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#25 Tella Artois – The Perfect Serving Stella Artois Tilts The Billboards At 45º, In Paraguay
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#26 Ben & Jerry’s – Dulce De-Lish
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#27 Audible – Whatever Life Throws At You
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#28 Wendy’s – Soggy Fries wendy’s Thought It Was Weird That McDonald’s Chose A Logo That Looked Like “Soggy Fries”, So When Wendy’s New “Hot & Crispy Fries” Beat Mcdonald’s Old Fries In A Taste Test, They Did An Ad About It And Ran It In The Mcdonald’s Hometown Chicago
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#29 Recipe – Nybco. Bagels Bigger, Better And Bolder Breakfast With Nybco. Bagels, In Waterloo, London
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#30 Disney+ Ant-Man
Marvel Studios’ Att-Man and The Wasp: Quantumania is released today on Disney+ and to honour the occasion Disney+ has partnered with Uber Eats to devise a tiny tasting menu.
The menu has a range of food choices from chow mein, to pizza to fish and chips, the list continues with vegetarian options of course with vegetarian burgers and salads available. London, Bristol and Manchester have the opportunity to order from this mini menu and much away from the comfort of their own home.
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#31 Warner Bros Entertainment – Barbiecan Station
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#32 Samsung – Join The Flip Side A Moving Samsung Phone In Antwerpen, Belgium
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#33 Porsche – Oversized Porsche 911 Porsche Is Celebrating ‘60 Years Of The 911’ With An Unusual Sculpture At Iaa Mobility, The World’s Biggest Mobility Trade Fair
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#34 Airbnb – Flosting House
This full-size floating house was created by @setsquarecreative for Airbnb, to celebrate new house sharing rules in London.
For five days the floating house sailed along the River Thames in London, UK.
The Floating House hosted overnight stays and events during the week, including private dinners onboard
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#35 Oatly – Even The Bus Stops
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#36 Mcdonald’s – Heat
As temperatures begin to soar again in the UK, McDonald’s is enticing customers with its cool milkshakes.
The billboard features a hint of the golden arches and a single drip of its strawberry-flavored milkshake.
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#37 Mamma Mia! The Party
First came the musical. Then the movie. Now the party continues. Mamma Mia! The Party is a stage musical in ABBA’s homeland Sweden.
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#38 Geoscan Drone Show – Halloween
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#39 Coca-Cola – Dont Buy Coca-Cola If You Don’t Help Us Recycle
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#40 Gucci – Art Wall Mural Painting In New York
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#41 Tony’s Chocolonely – Free Chocolate
Tony’s Chocolonely were giving away free chocolate bars to highlight that there is no such thing as “free chocolate”.
With a huge crowd gathering and waiting for their delicious freebie from the brand, they could read important messages about Modern Slavery and Child Labour conditions in the cocoa industry
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#42 Spider-Man 2 – Truck
Marvel’s Spider-Man 2 is celebrating the game’s launch in Australia with an creative scene at Watermans Cove in Barangaroo, Sydney
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#43 Volkswagen – Unplug & Play Giant Poster In Brussels, Belgium With Actual Kites Attached To It
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#44 Hong Kong Bus – Slide Getting Off The Bus Has Never Been Such Fun. Bus In Hong Kong
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#45 Waitrose & Partners – Lower Prices A Special Build At Westfield London, UK, To Raise Awareness Of It’s New Lower Prices On Hundreds Of Customer Favourites
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#46 The Fire Place Lousville – Smoking Billboard
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#47 Solo Super Soda – Go For Summer
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#48 Levis’s – We Are All Workers
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#49 Pictionary – Tree, Dog, Car This Campaign Titled Was Published In Mexico In 2011
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#50 Dungeons & Dragons – Honour Among Thieves Billboards For Dungeons & Dragons: Honour Among Thieves Features A Station Takeover At Waterloo In London, UK
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#51 Netflix – Extraction 2
A comeback of Tyler Rake in Extraction2 with a 3D explosion stunt billboard in Bangkok, Thailand
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#52 Kraken – Bus Shelter Release The Kraken. In Chicago, Us
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#53 New Balance – Too New To Preview New Balance Promoting Their Latest Collab With Slam Jam
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#54 Uber Eats – Get Almost Almost Anything
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#55 Projecting Change – New York Drone Show Drone Show With 1000 Drones Above The Un Building In New York, Us
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#56 Colgate – Smile
Colgate and VMLY&R Brasil are spreading smiles in nine poor communities in four cities in Brazil. The project is transforming homes into smiley faces as part of Colgate’s global campaign, The Power of a Smile, which says that a smile can bring optimism and happiness to those around you
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#57 IKEA – The Giving Bag
IKEA has created a 19-foot tall 3D Big Blue Bag sculpture, with AR capabilities, which is on tour in the US to Houston, Chicago and New York.
Viewers who scan QR codes located on the sculpture will be offered exclusive discounts, with scans generating an AR animation of Ikea products flying out of the bag before providing users with directions for claiming their offer.
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#58 Bumble – Women’s World Cup
Bumble is a platform for connection. During this women’s world cup, Londoners could see these billboards. Billboards in London, UK
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#59 KFC – Diablo
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#60 Coca-Cola – Best Coke Ever? Coca-Cola Zero In Sweden. Irresistibly Tasty
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#61 Minute Maid – Filled With Life Orange Juice Brand Minute Maid Is Pushing Its Vitamin D Content In A Campaign That Relies On Nature To Do The Talking
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#62 Disney+ Mandalorian
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#63 Mcdonald’s – French Fries
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#64 7up – The Coolbox
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#65 Subway – Royal Submarine
Subway offered customers the chance to ride in one of their THREE submarine’s to escape the crowded streets on King’s Day.
Koningsdag or King’s Day is a national holiday in the the Netherlands. It celebrates the King’s birthday (27th April), and is an orange-filled celebration. It’s one of the biggest and most colourful festivities in the Netherlands.
On King’s Day this year, Subway has launched Royal Submarines – for those who wanted to escape the busy streets of Amsterdam!
Subway also launched a limited edition Subway Sandwich, called the Royal Sub. It had orange coloured ingredients and cost just 27 cents when ordered on the JustEat app. For customers who ordered the sandwich, some were offered the chance to ride on one of Subway’s three Royal Submarines
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#66 Nike – Floating Basketball
Nike unveils its new basketball arena floating on top of Lake Bled in Slovenia. The lake is the tonal inspiration behind the Luka Doncic Jordans and this weekend, Jordan Brand and Grosbasket, a local basketball shop hosted a tournament.
The lake offered serene and scenic views to introduce the sneakers. Notably, Doncic is Slovenian as well, which honors his heritage simultaneously
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#67 Diablo 4 – Mural Lilith Takes Over The Streets Of London, UK
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#68 Vivid – See The Light
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#69 Fanta – Halloween
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