You have likely noticed the 3% surcharge on the dinner you paid for the other night via credit card. Or, you’ve seen the minimum purchase requirements while you were online shopping for a friend’s birthday gift. 

Experts refer to this as “sneakflation,” and it’s happening right before your very eyes. And as regular consumers who don’t have deep pockets, we’re all left with no choice but to adapt, while stewing in a bit of frustration in the process. 

Here are some images that show how sneakflation manifests in our daily lives. While they are irksome, it is the reality we all have to live with.

• Read More: “30 Slices To 24”: 50 Examples Of How Sneakflation Has Gotten So Bad, It’s Not Even Funny Anymore

#1 I Measured A 8 Inch Tortilla… Guess What I Found?

I don’t know why I even bothered taking out the tape measure, but here I was, craving some tacos and thinking I’d give the so-called “8-inch tortilla” the respect it deserves. Imagine my absolute rage when the tape stopped at 7 inches. SEVEN INCHES. Not even close. I didn’t think I needed to police tortilla sizes, but apparently, these companies are banking on us just blindly trusting their lies.

And let’s be real, this isn’t just about tortillas—it’s everything. Shrinkflation is the most infuriatingly sneaky, insulting way these corporations try to pull one over on us. They’re not even pretending anymore. They’re lying. Straight-up liars slapping “8 inches” on a package when they know darn well it’s not true. It’s deceitful. It’s disrespectful.

We’re all out here just trying to make our meals and get what we pay for, and these companies are like, “Haha, let’s cut an inch off everything and call it good.” Newsflash: IT’S NOT GOOD. I’m tired of being lied to and nickel-and-dimed in the most passive-aggressive ways possible.

I can’t be the only one furious about this nonsense. Anyone else measuring their food now like it’s some kind of science project?

Image credits: Hopeful-Bit6187

#2 A New Low From Colgate

This tube came in this box! I feel done over.

Image credits: rdh_3000

#3 New Bounty Paper Towel On The Left, Old Bounty On The Right. Both Packs Bought At Costco. Width Is Smaller & The Towel Itself Is Thinner

Image credits: skittleALY

#4 I Thought For Sure The Smaller Package Was Going To Be Shrinkflation. Way To Go Tnt Sparklers

Image credits: mrsakilla

#5 First They Came For The Toblerone And I Said Nothing

Image credits: jhrf

#6 Noticed This Jewel When Restocking My Shelves

Image credits: tortugavelozzzz

#7 Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That’s .7 Oz. Less Per Can, And $7 More Per Case

Image credits: Sailing_Duck

#8 Dove Soap Shrinks Again!

Image credits: rosedread0

#9 Old Family Size 17.2 Oz / New Size Only 14.6 For The Same Price!

Image credits: Beetlemuse

#10 Watching My Favorite Condiment Shrink Before My Eyes

I regularly buy Terry Ho’s Yum Yum sauce, and today I saw the bottle and immediately knew it was smaller. 16oz to 14oz, I would rather they raise the price a little bit.

Image credits: Wuddafucc

#11 Same Product, Same Price, Old vs. New Shipment

Image credits: Babetna

#12 Heinz Ketchup Shrinking By 30%!!

I’m more often finding sachets of 7ml instead of 10ml. Means I need to use 2 packs instead of 1, crazy tbh. They look fairly similar in size as well, but the weight difference is noticeable.

Image credits: LoganRL

#13 30 Slices To 24

Image credits: bowling_255

#14 Looks Like Trader Joe’s Has Joined The “Shrink-Flation” Trend With Their Toilet Paper (Left Is New)

Image credits: smarmageddon

#15 Dollar Tree Has Started Covering Its $1.25 Prices, And Companies Shifting To Smaller Sizes

Image credits: MtnMaiden

#16 Gillette Now Sells 4 Packs Of Blades Instead Of 5 Packs. Still The Same Price And Even The Same Packaging

Image credits: Misdirected_Colors

#17 10% Less For The Same Price. Did You Think We Wouldn’t Notice?

Image credits: AliBi40

#18 Change Of Packaging So You Don’t Notice 20g Has Disappeared

Image credits: Jess_7478

#19 Shrinkflation: Bath & Body Works

I purchased some hand sanitizer spray over the weekend from Bath & Body Works! When I received my purchase the sanitizer spray was 1/3 the original size for the same price (sale price $2)!! To say I’m shocked and frustrated is an understatement! To go from 3 oz to 1 oz is unacceptable! Shrinkflation/Greedflation is out of control!

Image credits: Inside_Dragonfly_242

#20 Medium Cups Got Slightly Smaller Within The Last Few Days?

The cup on the left is the medium that came with my cravings box 2 days ago. The one on the right was today’s and I immediately knew something was off. Why the change? So they can save 1 oz of soda?

Image credits: SampleHeader

#21 Shrinkflation

Apparently the snack size candy bar packs are going from 5 pack down to 4 pack but staying the same price. Shameful.

Image credits: B_crunk

#22 Shrinkflation Apparent On Recipes

All taco seasonings, whether store brand or regular, are now 1oz. Had to buy two packets to properly season the beef.

Image credits: danstecz

#23 Well, I Guess I’m Not Going #2 Anymore…

But seriously, this one hurts. This is something you can’t really go without. Guess I’ve got to learn how to use the 3 seashells.

Image credits: Plenty_Point5058

#24 This Is Something Isn’t It

Image credits: Inevitable-Ad-8597

#25 Shrinkflation At It’s Finest

I went to Panera for a parfait. This what $6 looks like. That did not look like this last year. I had a gift card was the only reason why I went. I understand raising prices but what I received was ridiculous. Did not see the actual size as it was hiding under napkins in the bag.

Image credits: Electrical_Impact_33

#26 My Go-To Drink Just Shrank By 22% But They Charge The Same Price

Image credits: sasquatcheater

#27 Breyers New Packaging Went From 1.66l Down To 1.41l But The Price Stayed The Same

Image credits: fladgate40

#28 A Picture Of Shrinkflation. Both Are The Same Price. Left Looks Bigger, Right Has More

Image credits: Lt_Lysol

#29 A Certain Laundry Capsule Manufacturer Decreased The Size Of Their Product While Obviously Keeping The Quantity And Price The Same

Image credits: T-MAXGaming

#30 My New Milk Lip And Cheek Cream Blush vs. Old. I Knew The Product Got Smaller, But I Didn’t Expect Such A Drastic Difference! They Literally Made The Travel Size The New Full Size

Image credits: mlesea

#31 Entire Carton Had The Equivalent Of About 3 Cherries

Used to have much more, even half and quarter cherries, now there are just tiny bits and fragments.

Image credits: tuotone75

#32 They Think We Won’t Notice

14 less in the packaging and the caps are now easily removable which makes them more of a choking hazard as well.

Image credits: RapturesLost

#33 These Were 2.0 Oz Last Week… End Of An Era

Didn’t think we would notice? FU calbee!

Image credits: Danthewildbirdman

#34 I Almost Didn’t Notice This One

75 bags before vs 60 now. That’s a 20% reduction if I’m doing my math right. Didn’t even notice until I was home and putting the new box away next to the old one. Can’t check the old price but it wouldn’t surprise me if it costs the same.

Image credits: ParanoidDrone

#35 Just Discovered This Subreddit And It Irritates Me To No End

I bought a new cake mix box, not realizing I already have one from a earlier in the year sitting in my pantry. And to my surprise I realized how much less was in a box but in all likelihood costing more than it did. Anyone who bakes, knows it’s like a science and that a few ounces make a big difference. America, are we great yet?

Image credits: Last-reddit-user-

#36 Hungry-Man Lopped Off An Entire Slice Of Turkey And 77 Grams Since The 2000s

Image credits: ParaClaw

#37 So We Got A Birthday Cake From Carvel

The size was literally unbelievable.
I would have actually been mad but I found it more comical than anything, the Chocolate layer was virtually non existent which actually came out to be a good thing because I dislike chocolate to begin (the crunchies were there with vanilla & frosting) with but the size is truly what made me take my time to take a picture & post it here.

Image credits: Missingyoutoohard

#38 Red’s Organic Burritos

Red’s is named after the owner’s dog. I think Red would be disappointed in his owner’s actions. I didn’t need to check the weight, it was noticeable right away.

Image credits: UnderstandingOk4286

#39 Find The Difference. Hint: They Were The Same Price But Purchased A Couple Of Weeks Apart

Image credits: Emander712

#40 My Wife Clicked “Order Again” On Amazon For A Replacement Mug. Same Price, But On Sale! New Mug On The Left

Image credits: MetaJonez

#41 New Bottle (Left) vs. Old Bottle (Right) It’s Always So Sad When A Company Does This And Keeps The Price And Packaging The Same Hoping Nobody Will Notice A Whole Ounce Is Gone

Image credits: Phoenix7Fawkes

#42 You’ve Heard Of Shrinkflation, But Can We Talk About Sneakflation?

Image credits: SeismoSue

#43 Savannah Classics Twice Baked Potato Casserole

From 2lbs down to 1.25lbs, price unchanged at 7.29, SKU is slightly different but they scan as the same item in my work database. Used to really love this brand as a thanksgiving helper.

Image credits: regulatedslime

#44 Bigger Bottle. Less Shampoo

Image credits: Murphington

#45 Shrinkflation Is Out Of Control. October vs. Yesterday

Image credits: BearfangTheGamer

#46 Identical Sized Containers, But 500g On The Left And 450g On The Right

Image credits: jwalton78

#47 Two Kellogg’s Cereal Boxes, Different Sizes But The Same Price

Image credits: enjoiracin

#48 Couldn’t Find Another 92oz Bottle Of Tide… Looks Like They Shrunk It To 84oz

Image credits: heavy_rail_transit

#49 CVS Hand Soap Refill

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