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You should stand up for what you believe in. And it might be best if you do it with a sign. That’s one way to make sure people pay attention, whether it’s human rights or stopping employees from eating fish at the office that you’re advocating for.

These and many more topics have been touched on by the renowned ‘Dude With Sign’. You’ve likely seen a picture of him holding a cardboard sheet with a witty or serious, in most cases very relatable statement. If you haven’t, you’re about to familiarize yourself with one of the voices of our generation. If you have, you know you’re in for a treat. Sit back, relax, and browse through the things that have been bugging him lately, which have likely popped into your head at some point, too. If you want the list to keep going, you can find more of his statements here, here, or here.

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What started as an experiment to protest something publicly went on to spread like wildfire. At the moment, ‘Dude With Sign’ has already attracted 8 million followers. The mastermind behind the account—New York-based creative Seth Phillips.

In an interview with Drew Barrymore, he shared that it all started with a sign saying “Stop replying-all to company-wide emails”. It was inspired by the actual events of that day at work, which is likely what makes his signs so relatable. After receiving a positive reaction from the passersby, Seth decided to keep on going.

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His one-man protests cover everything from the latest trends in TV or music (stopping yourself from singing “I can buy myself flowers” is not an easy task to do), to perfectly capturing awkward social situations or even highlighting political matters. Seth continuously documents them—while wearing his signature shades, of course—and uploads the pictures online for the world to see.