Sad that you can only celebrate one birthday every year? Upset that you don’t get more gifts? Hungry for cake but there’s no handy excuse to eat an entire chocolate gâteau by yourself? Worry not!
French pastry brand Vahiné and agency Grey x Ogilvy combined forces to create and promote a comma-shaped candle so you can celebrate your half-birthdays and any other fractions that you want. (For all of you Pandas who use decimal points, you can always push the candle into the cake a tad to hide the comma’s tail!) The idea is simple: when talking about age, ‘and-a-half’ counts, too; and if kids celebrate their half-birthdays, parents might think that they’re growing up less quickly.
Vahiné offered influencers half-birthday kits containing candles, recipes, and ingredients to make delicious birthday cakes. While the candle isn’t available for sale, you can see it in action all over social media. You can also win one of the candles by participating in Vahiné’s Autumn contests. Be sure to check out the half-birthday hashtag #vahinedemianniv.
More info: Vahine.fr | Facebook | Instagram | OgilvyParis.fr
Pastry brand Vahiné is promoting the idea of half-birthdays with their comma-shaped candle
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Most of us can remember at least one time when we bragged about being so-and-so ‘and a half!’ years old—being even half a year older than your friends was a big deal. And it told everyone loud and clear that your next birthday was right around the corner and that you should be taken seriously.
The candle is mostly meant as a bit of fun for kids for whom every half-birthday is a huge event. But adults can also take the comma candle out of their cupboard to celebrate getting a bit wiser this month so they have an excuse to eat cake any time they’re feeling lonely.
And it’s the perfect opportunity for parents to throw a small get-together (though remember social distancing guidelines) or find ways to make their kids feel special.
We also have a deliciously sneaky (or is that snacky?) suspicion that Vahiné might be out to sell more pastry products with their ingenious comma candle social media campaign. However, the pastry brand is offering a whole bunch of recipes so you can make cakes right at home, so the sweet Cake Illuminati theory might just be that—a theory.
What do you think of the comma candle, dear Pandas? When’s the last time you said ‘and a half’ when telling somebody how old you were? Personally, I’m willing to bring this fad back for adults! Anything to feel young, right?
It’s a fun idea to celebrate kids’ half-birthdays (and it’s an excuse for adults to have cake more often, too!)
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: Ogilvy Paris
Image credits: vahinedesserts
Check out this video with the comma candle in action
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