“Stay at home”—that’s the message that everyone, from our governments to our friends and families, has been pounding into our heads since the start of the coronavirus pandemic. It’s fine if you have to go shopping for groceries to last you an entire week, but some people don’t want to change their lives and they go outside for fun.
To encourage all of us to stay at home, students from the Miami Ad School branch in Europe created a campaign where Netflix billboards show spoilers for the most popular shows. Their main idea is to show that spoilers might prevent people from going out when they don’t need to, even if nothing else will.
Two students from the Miami Ad School Europe in Germany came up with the fake Netflix campaign: art director Seine Kongruangkit and copywriter Matithorn Prachuabmoh Chaimoungkalo (aka Brave). Scroll down for Bored Panda’s interview with Seine about the project and how people reacted to it.
Just a heads-up that the project is in no way affiliated with Netflix. Oh, and a small warning, dear Readers: this post contains spoilers for the most popular shows, so be careful if you haven’t seen them.
More info: MiamiAdSchool.de | Twitter | Facebook | Seine.site | Instagram (Seine)
Two students, Seine Kongruangkit and Brave, came up with an innovative project to make sure that people stay at home
Image credits: mkobach
Here’s a video of the student spoiler billboard campaign
@miamiadschooleu 5th quarter student Seine Kongriangkit @sseine & recent grad Maitithorn Prachuabmoh Chaimoungkalo came up with creative ideas 
to urge people to #staythefuckhome. Read more about their project in the Forbes article published today 
bit.ly/MASinForbes 
Image credits: miamiadschool
“The idea started with Brave wanted to do something for the Thai people to raise awareness about staying at home for them. Because we both have to fly back from Germany because of the virus situation,” Seine told Bored Panda.
“At first, he came up with the hashtag #homeไม่sick campaign and we also thought of other challenges for that. But then it did not really go viral as we were expected. Then, I tried to think of other alternatives and out of the blue, I thought of movie spoilers because that’s one thing millennials are trying to avoid the most. Then, I told Brave right away and he really liked the idea and believed in it, but then it got rejected because Netflix brand never wants to spoil shows.”
Seine said that after the idea got rejected by Netflix, she told Brave that they should publish it somewhere else before someone else came up with the same idea. “Brave then wrote me a copy for the case video and then I started to make the video, put it all in mock-ups and it was all done in 3 days, then I posted it to adsoftheworld.com.”
Be careful of these spoilers if you haven’t watched the shows yet!
Image credits: miamiadschool
Image credits: miamiadschool
Image credits: miamiadschool
Image credits: miamiadschool
Image credits: miamiadschool
According to Seine, most of the feedback they got was positive and some people even believed that it was done by Netflix for real.
“But I’m sure there is no perfect campaign. There are always things you can improve in a campaign. The Spoiler Billboard is a spec ad done by us under the guidance of Miami Ad School Europe. We had no intention of misguiding people. But also a bit sad that Netflix got all the credit when actually it’s our student project and credits are all of our assets for us to get real jobs,” she said.
Seine revealed to Bored Panda that she and Brave are now working on a project for a hospital in Thailand. “This one is a real thing and we want to help them as much as we can. The coronavirus situation in Bangkok is getting worse. I only hope that it will get better soon so that we all can go on with our lives.”
She also added that she hopes everyone will stay creative during the quarantine and that people will all “stay the ‘eff’ home.”
It’s obvious that Seine and Matithorn’s project gave Netflix a small boost, but it doesn’t appear that it needs it. Since the end of January, Netflix boasted a 25 percent increase in the number of unique streaming viewers.
“You can imagine, all viewing is up. It’s up on Netflix, on CNN, on television in general. The system has been very robust and can help out a lot of people,” Chief Content Officer Ted Sarandos told CNN, explaining how the service helps people feel less isolated.
Here’s what some people thought of the fake campaign
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Image credits: herrmanndigital
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Image credits: kassieepstein
Even Netflix responded when it saw the student project
Image credits: netflix
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