Sydney Sweeney is everywhere these days. Most recently, doing ads for a shoe brand.
The Hey Dude footwear ambassador posed for a photo shoot recently in Florida where she donned a brown swimsuit, black cowboy hat and, of course, Hey Dude shoes.
Sweeney has been making headlines lately for her other brand ambassadorships, notably the natural soap brand Dr. Squatch.
Sydney Sweeney models Hey Dude shoes in various settings in Florida
Image credits: heydude / Instagram
Image credits: heydude / Instagram
The 27-year-old Washington state native posed for several photos and some videos recently in the Florida Keys.
She was seen walking to the set in a white bathrobe and white Hey Dude shoes. In other photos, she is posing on a colorful blanket on the beach in the aforementioned brown swimsuit, hat and gray Hey Dudes.
In other videos for the brand, Sweeney is seen sitting on a tractor that she starts, then drives off in.
Another photo shows Sweeney straddling a white horse with no saddle in white Hey Dudes and jean shorts and a white top.
And still another video shows her standing next to the horse, holding its reins and interacting with it. She is wearing a white crop top, white short shorts, a white cowboy hat, and yes, the shoes.
Sweeney’s other brand collaborations have been wildly successful
Image credits: sydney_sweeney / Instagram
Sweeny’s foray into brand sponsorship is moving into high gear. The star recently collaborated with the natural soap brand Dr. Squatch for an incredibly lucrative product endorsement.
In early June, the brand released Sydney’s Bathwater Bliss, a bar of soap made from pine bark extract, exfoliating sand and supposedly, droplets of Sweeney’s used bathwater.
The idea to sell soap made from her bathwater was hatched last year. At the time, Sweeney did an ad for the brand where she was seen in a bathtub, selling a men’s shower gel.
Due to the massive reaction to that ad, with comments from fans saying they would prefer to buy the bathwater she was sitting in, Sweeney and Dr. Squatch reunited for another collaboration.
Image credits: heydude / Instagram
Sydney’s Bathwater Bliss went on sale on June 6th, and according to its website, it sold out in less than a minute.
Originally $8 per bar, the soap sold out so fast that it quickly became available for inflated prices on third-party retail sites.
According to NBC New York, “Shortly after the sale, bars of the soap were listed on eBay, with prices ranging from around $100 to over $1,000.”
“The female body is a very powerful thing”: Sweeney opens up about filming scenes without clothes on
Image credits: heydude / Instagram
Doing commercials with suggestive imagery is not out of the ordinary for Sweeney. In a cover story for the fashion magazine W this month, Sweeney opened up about what scares her, and what does not.
In general, Sweeney said, she loves a good challenge, despite her stage fright: “I do have really bad stage fright. I’m getting better now, but I give enormous credit to anybody who does theater or live talk shows. I’m terrified by both.”
📸 Sydney Sweeney filming a new campaign for ‘HEYDUDE’ in Florida. pic.twitter.com/yBRclWOK9l
— Sydney Sweeney Daily (@sweeneydailyx) May 29, 2025
Conversely, when asked to do scenes for a film or TV show without her clothes on, she’s fine with it.
She told W that when it comes to doing nude scenes: “I don’t get nervous. I think that the female body is a very powerful thing. And I’m telling my character’s story, so I owe it to them to tell it well and to do what needs to be done.”
“She was a ray of sunshine”: Director of boxing biopic praises Sweeney’s hard work
Image credits: heydude / Instagram
Image credits: heydude / Instagram
Sweeney’s fearlessness will be on full display with the release of the biopic about Christy Martin that she stars in.
The pioneering female boxer was the first to grace the covers of Sports Illustrated in 1996 with the title: The Lady Is A Champ.
The movie will tell Martin’s incredible story of perseverance and survival after she achieved success in boxing and as she tried to outmaneuver her husband, who was her trainer and who also tried to take her life.
Sweeney has said in other interviews that she gained more than 30 pounds (14 kg) for the role.
Image credits: sydney_sweeney / Instagram
David Michôd, the director and co-writer of the film, told W that Sweeney: “Trained her butt off to play the part. The beauty of Sydney is that she turned up to work every day with her tail wagging, ready to go. No matter how tough it was, she was like a ray of sunshine.”
While shooting the film, Sweeney’s transformation was a hot topic of online discussion, with some people saying they could barely recognize her.
The film is expected to be released this fall.
“I’m learning a lot about myself”: Sweeney’s breakup with fiancé generates lots of headlines
Image credits: heydude / Instagram
Whether she’s sitting on a horse or in a bathtub, Sweeney’s brand collaborations have been great publicity for the rising star, who has been swatting away rumors about her love life.
Gossip about a possible romance with former Anyone But You star Glen Powell has been heating up since Sweeney broke off her engagement with longtime boyfriend Jonathan Davino, a businessman from Chicago.
In April, Sweeney confessed in an interview with the Times Of London that she and Davino were no longer together.
Image credits: heydude / Instagram
“I’m learning a lot about myself, spending more time with my friends. And I’m loving it,” the Euphoria actor said in the interview.
The pair had been rumored to be on the rocks after Sweeney and Powell’s press tour for the film showed them being overly comfortable with each other.
“She is insanely beautiful”: Netizens react to Sweeney’s Hey Dude campaign
Image credits: heydude / Instagram
Regardless of who she is actually dating, netizens were quick to comment about Sweeney’s Hey Dude collaboration. One person said simply: “She is insanely beautiful.”
Another person noted Sweeney’s ubiquitousness as the “it girl” of the moment: “Why is it always her in every advertisement lately? I’m not trying to be a hater, but there are actually other celebrities out there…”
Still another asked if Hey Dude would offer a similar product in the Dr. Squatch vein:
“When do we get Sydney Sweeney foot sweat infused Hey Dudes?”
Online comments about Sweeney’s shoe collaboration with Hey Dude are overwhelmingly positive
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