Sydney Sweeney Starts Steamy New Business With Jeff Bezos’ Backing

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Sydney Sweeney is expanding her empire, and Jeff Bezos had a role to play in it.

During the Amazon founder’s Venetian nuptials with Lauren Sánchez, the internet wondered how 27-year-old actress snagged an invite to the billionaire wedding.

Sources have now revealed that the invitation might have been the result of a new business venture.

Sydney Sweeney is expanding her empire, and Jeff Bezos has a role to play in it

Sydney Sweeney at an event, wearing elegant earrings and stylish makeup, related to new business backed by Jeff Bezos

Image credits: Dia Dipasupil / Getty Images

The Euphoria star is reportedly “launching a lingerie line very soon,” a source told Us Weekly.

“This has been a huge project for her and something she’s been working on for the last year,” the insider said.

Sydney Sweeney sitting barefoot on grass in a light dress, promoting steamy new business backed by Jeff Bezos.

Image credits: sydney_sweeney / Instagram

Moreover, Jeff reportedly played a role in bringing the line to fruition.

Sydney’s new lingerie line is being backed by Ben Schwerin, a partner at private equity firm Coatue that recently received a $1 billion boost from Jeff and fellow tycoon Michael Dell through their Coatue Innovation Fund.

The Amazon founder provided finances to support the firm that is now funding the star’s lingerie line

Jeff Bezos in a black tuxedo and white bow tie, smiling against an orange and white background, related to Sydney Sweeney business.

Image credits: Dia Dipasupil / Getty Images

While Jeff did not directly provide financial support to Sydney, his money supported the firm that is now reportedly funding her ideas.

Jeff and Lauren’s $50 million nuptials were attended by some of the best-known faces in showbiz.

But online spectators still wondered how Sydney scored a spot on the guest list, which included Oprah Winfrey, Leonardo DiCaprio, Orlando Bloom, Kim Kardashian, Jerry and Jessica Seinfeld, and more.

Sydney Sweeney modeling black lingerie and stockings, promoting her steamy new business backed by Jeff Bezos.

Image credits: sydney_sweeney / Instagram

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Megyn Kelly, the sharp-tongued host of The Megyn Kelly Show podcast, made snide comments about Sydney attending the star-studded wedding.

“Sydney Sweeney’s the new toast of the town out there because she’s got these enormous breasts that everybody’s obsessed with,” she said on the podcast. “How does she wind up there?”

“This has been a huge project for her and something she’s been working on for the last year,” an insider said

Sydney Sweeney poses in lingerie and heels by lace curtains, highlighting the steamy new business backed by Jeff Bezos.

Image credits: sydney_sweeney / Instagram

Sources told Page Six that Hollywood’s current it-girl attended the wedding because she is starring in the upcoming filmSplit Fiction—which Jeff’s Amazon MGM Studios acquired the rights to.

Sydney “is not friends with either one of them,” but was invited and, hence, “came to pay respects to the ‘boss,’ just like in the old days of Hollywood,” a source said earlier this month.

Sydney “is not friends” with Jeff or Lauren but attended the wedding “to pay respects to the ‘boss’”

Sydney Sweeney in a white wedding dress with Jeff Bezos in a tuxedo at an outdoor event with guests applauding.

Image credits: laurensanchezbezos / Instagram

Insiders claimed the actress was the “most sought after person” during the billionaire’s three-day wedding affair.

“Sydney apparently is the most sought-after person to be around at the Bezos wedding,” a source told the Daily Mail.

“Everyone wants to talk to her and every guy that has been in her presence has talked about how stunning she is in real life,” they added.

Sydney Sweeney and Jeff Bezos posing at a formal event, highlighting a new steamy business venture together.

Image credits: Dave Benett / Vanity Fair / Getty Images

Sydney Sweeney at event, wearing a stylish outfit, linked to new steamy business backed by Jeff Bezos.

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Footballer Tom Brady appeared to be making a move on Sydney, who was described as the “center of attention” for single men at the party, sources claimed to TMZ.

The single club also included Orlando Bloom, whose split from Katy Perry was officially announced days before the Amazon founder and Emmy-winning journalist tied the knot.

The Emmy-nominated actress was described as the “center of attention” at the wedding festivities

Sydney Sweeney wearing black dress and sunglasses while walking outdoors, linked to new business with Jeff Bezos backing

Image credits: Ernesto Ruscio / Getty Images

Sydney is entering the lingerie game with some noteworthy experience.

She collaborated in 2023 with the LA-based beachwear brand Frankies Bikinis, founded by Francesca Aiello.

Her ideas led to the creation of the Sydney Sweeney x Frankies Bikinis collection.

Sydney Sweeney walking on a city street wearing sunglasses and a floral dress for her new business backed by Jeff Bezos.

Image credits: Andrea Cremascoli / Getty Images

At the time, the actress was asked in an interview about why she was interested in the making swimwear.

“I grew up on the water, always running around in a bikini. If I wasn’t swimming in the lake or the ocean, I was skiing or attempting to surf,” she told Elle.

Sydney previously collaborated with Frankies Bikinis for a special collection of swimwear

Sydney Sweeney posing outdoors in a patterned bikini and wrap, promoting her new business backed by Jeff Bezos.

Image credits: sydney_sweeney / Instagram

“So there was always a part of me that wanted to create something that truly felt like me, and with Francesca and her incredible company, we really created something special,” she added.

One of the designs from the collection included a kiss print that featured her own lips.

Sydney Sweeney smiling in a floral bikini, highlighting steamy new business backed by Jeff Bezos in an elegant setting.

Image credits: sydney_sweeney / Instagram

“I was coating on different shades of red lipstick and kissing paper and sending pics to Francesca,” she told the outlet in the 2023 interview.

“And it was this funny back and forth about how much my lips should be parted or [how much] color [I should apply], so my bathroom became covered with pages of my lipstick marks.”

“She is such a sellout,” read one comment, while another claimed “she was there to fundraise” at the wedding

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Sydney Sweeney posing for a photo promoting a new business venture backed by Jeff Bezos in a stylish setting.

Sydney Sweeney in a stylish outfit promoting her new steamy business venture supported by Jeff Bezos.

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