A good squeeze or landing page is essential in turning traffic coming in to ones site into sales. Many online marketers do everything possible to make a website landing page as effective as possible. So many elements need to be considered in order to construct a useful website landing page. A landing page should be carefully planned and designed with the website audience in mind of the designer. The most essential things to consider are the things that annoy website visitors such as banners, unethical advertisement among many other things. One should try to avoid such thing as much as possible.
Other design consideration for a website landing page include:
Product concept
When designing a website landing page. Always have a full concept of product you have chosen to display in that page. The more information you display on a website landing page the more effective the website becomes. Infographics when used on a website landing page can be better compared to plain text. Website landing page content should focus more on the benefits, that the consumer is likely to get by using listed product or services.
Headline and titles
Headline is also another important aspect of a good website landing page. The headlines in a website landing page should be catchy and have the ability to attract even those people who have no interest on listed products. A strong headline should have the ability to spark the interest of a website visitor to read further.
Design layout
Under design layout, various aspect of a website landing page matters most. First it is the color; the colors selected for website landing page should couple well. Also, the colors should be appealing and at the same time match the content being marketed. Also, a website landing page should match the color of a business product or in case of services, the colors selected for a landing page should match the color of the company logo. These give a website a great look.
The font used for publishing articles should be standard and readable by all website visitors. The design of a website landing page should be very simple and easy to understand for all its users. Research shows that most popular sites are the simplest. Also when designing a website landing page, it’s also essential to ensure that the page has a high loading speed. Slow websites are boring and always scare potential clients away. Finally, when designing a website landing page, one should always have the target audience in mind and consider their social, economic and cultural values. The above factors defines Criteria of good squeeze/landing page
