There is no doubt that a logotype is the face of the company; that‘s why each element of some of the most iconic and well-recognizable logos is carefully thought out, even though they might seem simple. Often, simplicity is the key. Selecting the right typeface and font for a logo is crucial and combined with size, color, and graphic elements can help you stand out in a competitive environment. Each font can communicate a specific personality and tone—this is why it‘s particularly important to go with something that perfectly represents the brand‘s identity. Some brands use well-known and time-approved fonts such as Helvetica, Arial, and Gotham, while others create their custom designs often based on or inspired by classic fonts.
The Italian graphic designer, or logo guru, as one might say, Emanuele Abrate, runs an Instagram account all about logotypes. Last time we featured the artist on Bored Panda, he fixed the “World’s Worst Logos” (disclaimer: some of them are pretty ambiguous) by redesigning them in a more appropriate and sleek way. This time, he shows what fonts some of the most popular brands chose to represent them by replacing names in logos with logo fonts.
More info: Instagram | behance.net | Facebook | emanueleabrate.com
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