A Ryanair passenger dropped to her knees in tears at Sofia Airport after being denied boarding over an allegedly oversized bag—a scene that’s become disturbingly familiar in the airline’s long history of luggage-related confrontations, viral meltdowns, and consumer outrage.
The July 24 incident, caught on video by fellow passenger Nikolay Stefanov, showed the woman in visible distress as she struggled to fit her carry-on into a metal sizing rack. Though she eventually succeeded, ground staff insisted she pay an additional fee.
She refused.
The standoff ended with her sobbing on the floor, pleading behind a glass wall, as boarding continued without her.
A video of a Ryanair passenger dropping to her knees in tears went viral as netizens question the airline’s luggage policies
Image credits: Nikolay Stefanov/Facebook
“She was begging us not to leave,” Stefanov wrote on Facebook. “But we were threatened that the entire flight would be canceled if we didn’t get on the bus. The staff showed no compassion.”
The video quickly divided the internet. Some viewers slammed the airline for what they saw as heartless behavior, while others blamed the woman for ignoring baggage regulations and accused her of overreacting.
The dispute went far beyond simple online fingerpointing, as it escalated to involve government representatives and company executives.
Image credits: Nikolay Stefanov/Facebook
In response to the viral footage, Bulgaria’s Deputy Prime Minister and Minister of Transport, Grozdan Karadjov, condemned the incident as “outrageous” and immediately ordered a full investigation.
Karadjov emphasized that such treatment of passengers was unacceptable and pledged to hold the responsible parties accountable.
Image credits: Nikolay Stefanov/Facebook
“We will identify the ground handling operator involved and ensure they receive the highest possible fine,” he said, promising a thorough review of the airport’s security camera footage to clarify exactly what transpired.
Goldair Handling Bulgaria, the company responsible for ground operations at Sofia Airport, issued a formal statement denying any wrongdoing by their staff.
The company defended its employees, as the video caused Bulgaria’s Transport Ministry to launch an investigation
Image credits: Nikolay Stefanov/Facebook
The company stressed that their employees acted “professionally and without any physical contact with the passenger.”
They explained that their role is strictly to enforce airline baggage policies, which are set unilaterally by the airlines themselves, including Ryanair.
“All rules regarding passengers’ baggage, permissible sizes, and fees are determined solely by the airlines,” Goldair Handling stated.
“Our personnel are obligated to monitor compliance with these rules and collect any excess baggage fees accordingly.”
Image credits: Nikolay Stefanov/Facebook
The company also expressed sympathy for the passenger’s emotional state but maintained that their staff followed procedures correctly.
This stance has done little to quell public debate, with many accusing Goldair Handling and Ryanair of lacking empathy and flexibility in handling such situations.
The video is the latest example of what many view as the predictable outcome of airlines delivering an increasingly poor service—fueling passenger frustration to a boiling point often recorded on phone cameras.
The incident is just the latest in a long-running pattern of problems aboard low-cost flights, fueled by increasingly poor conditions
Image credits: Nikolay Stefanov/Facebook
In fact, this latest incident comes nearly a year after a Ryanair flight from Agadir to London Stansted was forced into an emergency landing due to an inflight brawl sparked by a row over reserved seating.
Image credits: Bloomberg Television
Passengers described it as “a flight from hell,” with children crying, panic attacks midair, and a sick traveler who refused to disembark, even threatening crew members.
For years, Ryanair has cultivated a reputation for its aggressive baggage policies. Passengers who fail to pay in advance for larger cabin bags are frequently hit with last-minute fees or denied boarding.
Image credits: Svitlana/Adobe Stock (Not the actual photo)
CEO Michael O’Leary has openly admitted that staff are incentivized to enforce those rules.
For instance, in a July interview with Morning Ireland, he confirmed agents receive monetary incentives per oversized bag they catch and charge, calling it part of the airline’s mission to “eliminate the scourge of passengers with excess baggage.”
Image credits: SHOX art/Pexels (Not the actual photo)
This hardline approach has faced mounting legal challenges, culminating in a landmark ruling in August 2024 by Portugal’s Judicial Court of Braga.
The court declared it illegal for airlines, including Ryanair, to charge extra fees for standard-sized hand luggage, calling the practice “a violation of consumer rights.”
“Gigantic suitcase.” Many online changed their minds after seeing the size of the woman’s luggage
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