Creating engaging content on social media for a wide audience isn’t an easy task. Especially when there’s fierce competition from the other 127 million influencers worldwide, who could be creating and doing things quicker and better than you. So to stand out, some online personalities are prepared to do whatever it takes to make original content or take the perfect shot.
The Instagram account ‘Influencers In The Wild’ is brimming with examples of content creators doing the most for content’s sake, often embarrassing themselves in the process. Scroll down to find these instances below, and don’t forget to upvote those that felt painful to watch.
While you’re at it, make sure to check out a conversation with a social media strategist and business coach, Holly Newman, who kindly agreed to share her insights on influencers doing the craziest things for views.
#1 Felt The Need To Make Sure Everyone See’s This Amazing Video Again
Image credits: influencersinthewild
#2 Blue Shorts Guy Was Giving It His All
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#3 Bird Kind Of Stole The Show
Image credits: influencersinthewild
Social media strategist and business coach Holly Newman agrees that being an influencer or content creator is harder than it looks.
“Massively. It’s not just “take a cute photo and post it.” It’s strategy, storytelling, consistency, and the mental load of always being “on.” Most people don’t see the backend of it all, the planning, the pitching, the constant testing, the content that flops. It’s a full-time job if you’re doing it properly,” she explains.
#4 Thank You Officer!
Image credits: influencersinthewild
#5 This Should Be Required For All Pregnancy Photoshoots
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#6 Brightest Person You’ll See Today
Image credits: influencersinthewild
She believes that the hardest part of being an influencer that most people might not realize is the pressure to perform constantly.
“You’re building a personal brand, and that means your life becomes your content, whether you like it or not. You don’t get to switch off easily. And the algorithm doesn’t care if you’re burnt out or going through something.”
#7 Can’t Keep Up With All The Trends
Image credits: influencersinthewild
#8 Your Life Isn’t Worth A Few Likes
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#9 That’s One Way To Sweep The Leg
Image credits: influencersinthewild
Not to mention the fact that if you’re an influencer, you’re competing with 127 million other influencers, which can put quite a bit of pressure to do the craziest things to stand out.
“Some people go to wild extremes, and I get it. The space is saturated. But for me, strategy always wins over shock value. If you know your audience and show up with a purpose, you don’t need to rely on stunts. But yes, some people will literally do anything for a like, and no, the goal doesn’t always justify the method,” says Newman.
#10 The Pure Look Of Horror On Bernie’s Face
Image credits: influencersinthewild
#11 Marlena Velez, A 22-Year-Old TikTok Influencer With 300,000 Followers, Was Arrested For Theft At A Target Store In Cape Coral
On October 30, she attempted to steal merchandise worth $500 by scanning fake barcodes with lower prices at self-checkout. Velez filmed part of her theft for social media, and Target’s Loss Prevention team identified her through security footage. After the Cape Coral Police Department posted her picture online, an anonymous tip revealed her identity through her Instagram handle. She was subsequently arrested and taken to Lee County Jail, facing petit theft charges, and later reactivated her TikTok account with comments disabled.
Image credits: influencersinthewild
#12 Can Someone Find Me The Other Video On The Chairlift?!
Image credits: influencersinthewild
Newman believes that when these influencers are acting foolish for content, most know exactly what they’re doing.
“And if they don’t, someone in the comments will tell them pretty quickly. But when likes = money, people start to blur the lines. That’s where it gets messy.”
#13 I Think We Call This An Arsonist
Image credits: influencersinthewild
#14 Paid A Small Fortune For That Extra Leg Room
Image credits: edgyy_memes
#15 Could Not Have Gone Better
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The people who seek attention and fame by behaving in ways that are considered desperate, foolish, degrading, or dangerous were named by internet users as “clout chasers.” Such a catchy phrase likely emerged around 2015–2018 with the rise of social media platforms like Instagram, YouTube, and later TikTok. It came to describe someone who seeks attention by doing outrageous things online.
#16 She Belongs To The Sea Now
Image credits: influencersinthewild
#17 It’s Too Early For This Nonsense
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#18 Poseidon Posted This Himself
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While “influencer” is quite a neutral way to refer to content creators, the term “clout chaser” is almost always used negatively and implies heavy criticism of the person it’s applied to, according to Dictionary.com.
“A person may be referred to as a clout chaser because they’re attempting to become what’s known as an influencer,” the website explains.
#19 Meditation On Camera
Image credits: influencersinthewild
#20 No Time Like The Present To Flex The Fit
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#21 The World Was A Better Place Before I Saw This Video
Image credits: influencersinthewild
The word “clout” in the phrase in the sense of influence and power dates back to the mid-20th century, with some sources pointing particularly to Chicago political slang. Its meaning in a literal sense was “physical force” or “powerful hit,” which in vernacular developed to mean to have power or influence in social or political affairs.
#22 She’s Okay!
Image credits: influencersinthewild
#23 All I See Is Speed Bumps! Kidding
Image credits: influencersinthewild
#24 The Slopes Are No Place For This Type Of Behavior!
Image credits: influencersinthewild
It’s no secret that a lot of people seek attention and want to gain power, sometimes for the good of humanity and sometimes not so much. It’s hard to say whether being a clout chaser is right or wrong, as it’s totally subjective and depends on personal values and perspectives.
However, there are times when it’s objectively wrong. It’s when clout chasers put themselves and others in danger when doing desperate things for views, and unfortunately, it’s more frequent than we’d like it to be.
#25 Little Speed Bump
Image credits: influencersinthewild
#26 This Guy Is All Of Us
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#27 Shame. Shame. Shame
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#28 All I See Is Speed Bumps! Kidding
Image credits: influencersinthewild
#29 You Ain’t Helping If It’s Not On Camera
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#30 Her Phone Decided Enough Was Enough
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#31 That’s A Look Of Pure Disbelief And Disgust
#32 How? How Can You Wake Up And Decide This Is The Plan For The Day
Image credits: influencersinthewild
#33 Are Those 15 Foot Waves?!?
Image credits: influencersinthewild
#34 The Slopes Are No Place For This Type Of Behavior!
Image credits: influencersinthewild
#35 Yes The World Does Revolve Around Him
Image credits: influencersinthewild
#36 Women In The Black And White Hoodie Said Nope
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#37 Did She Even Drink It?
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#38 No Time Like The Present To Show Off The Gains
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#39 Only Reasonable Thing To Do
#40 Stampede On Isle 4
#41 Just Drink It Already!
Image credits: influencersinthewild
#42 “Serenade Of The Seas” Makes A Lot Of Sense Right Now
#43 Airports Are A Scary Place
Image credits: influencersinthewild
#44 Think That Was A Little Uncalled For!
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#45 The Eyes Speak A Thousand Words
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#46 No Time Like The Present To Show Off The Gains
Image credits: influencersinthewild
#47 This Beach Needs To Be Disinfected
Image credits: influencersinthewild
#48 Cameraman Has A Mouth On Him!
Image credits: influencersinthewild
#49 No Such Thing As Time In The Airport
#50 Hope Everyone There Gets Out Safely
Image credits: influencersinthewild
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