Guy Is Turned Off By Girlfriend’s “Brain Rot” Speak: “Hard To Find Sigma Or Hawk Tuah Attractive”

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At this point, everyone uses the internet in some ways, it’s a cross-generational platform, for better or worse. However, frequent use, particularly of short-form videos has led to a lot of people suddenly using internet vocabulary on a daily basis. As it turns out, being in a relationship with someone whose every other sentence is a meme can be pretty trying.

A man turned to the internet for advice when his girlfriend’s frequent consumption of “brain rot” content caused him to find her less attractive. We reached out to the man who made the post via private message and will update the article when he gets back to us.

Most of us view memes on a daily basis now

Woman smiling at her phone, representing "brain rot speak" concept.

Image credits: Ghen Mar Cuaño (not the actual photo)

But one man asked for advice on what to do with a girlfriend who was obsessed with brain rot

Text from a guy discussing how his girlfriend's "brain rot" speak affects attraction.

Text discussing difficulty finding "sigma" or "hawk tuah" attractive during the honeymoon phase.

Text excerpt about boyfriend's frustration over girlfriend's "brain rot" language.

Text about preferences in communication and attractiveness.

Text discussing a guy's feelings about his girlfriend's "brain rot" speak affecting their relationship.

Man and woman in a kitchen having a tense conversation about brain rot speak.

Image credits: zamrznutitonovi (not the actual photo)

Text expressing concerns about addressing an issue with a girlfriend's "brain rot" speak to avoid her feeling insecure.

Text expressing concern over girlfriend's "brain rot" and difficulty finding "sigma or Hawk Tuah" attractive.

Text addressing "brain rot" as overused, linked to social media slang.

Text involving humorous slang usage; commentary on repetitive phrases and humor fatigue.

Text on a white background discussing communication issues with girlfriend and concerns about self-esteem.

Image credits: throwaway28492749

There has been a recent increase in strange, low effort internet content

If you are not familiar with “brain rot”, here is a simple primer, it tends to refer to current trends, phrases or even sounds that are popular on short form video platforms such as TikTok or Instagram reels. This content tends to be low effort but catchy, learning frequent viewers to adopt some key phrases into their vocabulary.

If you are familiar with Gen Z or even Gen Alpha slang, there is a good chance you at least know some of the building blocks of current “brain rot.” Unfortunately (or perhaps fortunately, depending on the context) this slang changes and shifts so rapidly that unless you are submerged in this content, you often can’t keep up.

While this might seem strange to someone who is totally outside of this field or who has other content consumption preferences, brain rot is a very large part of what people view nowadays. Oxford University Press named it their word of the year in 2024, which might be an indicator of their content choices or perhaps a better reflection of just how viral memes and posts look these days.

Being honest with your partner is the best policy

If this makes you feel like the end is nigh, hold your horses for a bit at least, some specialists suggest that this content will fall away at some point. However, the immediate question is what should this man do? There were some “armchair advisors” who took that scant amount of details the man gave, ignored the fact that he outright said he loved his girlfriend and suggested that actually they maybe should break up.

When someone is asking for advice on how to fix their relationship, it should be pretty clear they aren’t thinking about ending it. Setting that aside, it can be helpful to source some advice on how to approach a touchy subject. A common relationship pitfall is to turn an honest “this things bothers me” conversation into a personal attack. There is no such thing as a partner who doesn’t do a single thing one might find annoying.

The simple fact is that humans all too often enter a defensive mode where we interpret gentle criticism or even requests as slight against us. On the bright side, as it were, if she reacts very negatively, that is a sign that perhaps she doesn’t quite have the emotional maturity for a long-term relationship.

A few people wanted clarifications

Comments on pop culture terms, TikTok influence, and "brain rot" speak discussion.

Text post about "brain rot" language, comparing it to 90s catchphrases like WAZZUPPPP and Bababooey.

Netizens gave some suggestions

Reddit comment suggesting replacing a swear jar with a "skibidi jar" and discussing "brain rot" speak.

Comment about cutting back on meme speak and its obnoxiousness in a relationship.

Comment on "brain rot" phrase, mentioning being chronically online and suggesting an adult conversation.

Text post discussing the need for deeper conversations beyond TikTok and social media, with a focus on meaningful topics.

Text filled with Gen Z slang, highlighting a boyfriend's reaction to girlfriend's brain rot speak, with terms like sigma and hawk.

Text comment about concerns over girlfriend's "brain rot" speak and suggestions for a healthier relationship.

Text exchange about relationship issues and "brain rot" speak adjustments.

Others shared their thoughts

Reddit comment with 2.2k points joking about taking a shot when seeing "brain rot.

Reddit comment discussing the importance of being on the same level in relationships over time.

Text exchange about "brain rot" speak and attraction challenges.

Text discussing why men's complaints about partners are often sexualized, seeking explanation.

Some even thought this could be grounds for a breakup

Text post discussing relationship challenges due to humor being a turn off.

Comment about relationship compatibility with 'not compatible' remark.

Comment discussing personality differences in a relationship with advice on breaking up.

Forum comment discussing relationship issues over "brain rot" speak and compatibility doubts.

Comment discussing incompatibility and personal change in a relationship.

Text conversation discussing issues with partner's "brain rot" speak and communication challenges.

Reddit comment discussing relationship issues and attraction related to "brain rot" speak.

Text comment on "brain rot" speak, offering advice based on personal experience.

Comment on partner's "brain rot" speak and its impact on attraction.

Comment discussing differences in intellectual wavelengths, suggesting breakup for compatibility.

The post Guy Is Turned Off By Girlfriend’s “Brain Rot” Speak: “Hard To Find Sigma Or Hawk Tuah Attractive” first appeared on Bored Panda.

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