37 Vintage Pictures From The 1970s West Coast That May Change The Way You Look At This Iconic Era

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The 1970s was the decade of lava lamps and shag carpets, but at the same time, it was full of contradictions: austerity, nature-loving hippies, and high-tech futurism.

In addition to the radical ideas of the Sixties that were accepted into American life and culture, disillusionment in government, advances in civil rights, and the women’s movement had also become major trends.

The West Coast was spearheading many of these changes, so we decided to pay homage to the iconic period and put together a list of pictures that perfectly illustrate its atmosphere. Continue scrolling to check them out!

#1 Classic 70s Style

Image credits: imgur.com

#2 The Hollyw Sign – 1978

Image credits: laexplained

#3 Women Sitting At A Bus Stop On Hollywood Boulevard

Image credits: William Reagh

#4 Looking Up Pier Ave. In Hermosa Beach – 1979

Image credits: Paul McDonough

#5 Hillcrest Rd. In Beverly Hills

Image credits: friendsofsdarch

#6 Looking East On Wilshire Towards San Vicente – 1977

Image credits: laexplained

#7 Hollywood And Vine – 1970s. (Calling On The Car Buffs…)

Image credits: laexplained

#8 Lax Terminal 3 (1970s)

Image credits: Historic Los Angeles

#9 Looking West On Sunset During Sunset With The Hollywood Athletic Club And The Blessed Sacrament Catholic Church In The Distance – 1976

Image credits: Roy Hankey

#10 Venice Beach, California, 1979 ?

Image credits: imgur.com

#11 Marvin Gaye Driving On Sunset Blvd Towards Tower Records With His Girlfriend, 1975

Image credits: downwarddawg

#12 Looking Down Western From Above Franklin

Image credits: laexplained

#13 Wilshire Blvd. As Seen From The East Side Of La Brea – 1976

Image credits: Bogdan Celichowski

#14 Broadway Between 5th And 6th – 1978

Image credits: Kodachrome Forever

#15 The Rose Bowl Flea Market – 1976

Image credits: Claremont Archives

#16 Keeping With The Westwood Theme This Morning – The Godfather Part II Playing At The Bruin In 1974

Image credits: Jason Horton

#17 Sunset Blvd 1973

Image credits: j3434

#18 Morrison Hotel, Los Angeles, May 1972

Image credits: Henry Diltz

#19 Girls Waiting In Line To Use The Telephone In Their Dormitory

Image credits: imgur.com

#20 A Model Wearing A Marianne Ohm Tunic And Pants By A Shop Window. Glamour Magazine, 1970s?

Image credits: William Connors

#21 The @rosebowl_fleamarket – 1976

Image credits: Claremont Archives

#22 Hollywood & Vine – 1978

Image credits: Roy Hankey

#23 Whittier & Soto In Boyle Heights With The Old Monterey Theatre In The Distance – 70s

Image credits: LA Theatres Blog

#24 The Century Plaza Towers Under Construction – 1973/74

Image credits: laexplained

#25 Car Wash At Melrose And Cole – 1974

Image credits: Roy Hankey

#26 Outside Of The Metropolitan Public Market In City Terrace

Image credits: Oscar Castillo

#27 My Grandmother And Dad On The California Coast In The 70s ?

Image credits: katrinkabuttlin

#28 Hollywood Boulevard East Of The 101 Freeway. (1970s)

Image credits: Historic Los Angeles

#29 Sunset Strip. 1978

Image credits: j3434

#30 Santa Monica Pier (1970s)

Image credits: Historic Los Angeles

#31 Wilshire And San Vicente, 1970s. I Believe That Big 5 Is Still There

Image credits: Vintage Los Angeles / Ed Rhinehart

#32 The Theme Building At Lax

Image credits: Garry Winogrand

#33 Jay’s Jayburgers On The Corner Of Santa Monica And Virgil, 1979

Image credits: losangeles.history

#34 Venice – 1973

The drugstore in the background is today’s @greatwhite Pacific Ave. location.

Image credits: USC Archives

#35 S. Broadway – 1974

Image credits: laexplained

#36 City Terrace Dr. Just East Of Carmelita

Image credits: Oscar R. Castillo.

#37 Looking Down Sunset In Echo Park – 1976

Image credits: Roy Hankey

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