Companies and brands spend millions every year on advertising. The global spending on advertising in 2020 was 674 billion U.S. dollars. In fact, statistics show that in America, a dollar is spent on advertising per person each day. Sometimes, we might be so used to seeing ads we don’t even realize we’re being sold something.
Nowadays, there are a lot of rules about what’s appropriate in an ad and what’s not. Back in the day, almost everything was fair game. That’s why there were loads of sexist, racist, tobacco, asbestos, and lead-praising ads. We’ve compiled the most absurd vintage ads for you here. Enjoy and wonder: “How could this have been a thing?”
#1 An Eerily Accurate Ad From 1996 I Found In An Advertising Book
Image credits: Stormageadon
#2 A Sexist Vintage Ad Advertising Men’s Slacks Called Mr. Legs. “He Didn’t Have To Shoot To Floor Her. One Look At His Pants, And She Was Happy To Have Him Walk All Over Her”
Image credits: ozzyetomi
#3 Promoting Sugar As A Healthy Thing In 1971
Image credits: JohnSherlockHolmes
#4 Advertisement For United Airlines (About 15 Years Ago)
Image credits: bxnxne
#5 People Inventing Plastic Bags Were Trying To Claim Consumers By Advertising The “Cute” Use Of Plastic Bags For Delivering Children, Which Are Now Known To Be Suffocants
Image credits: reddit.com
#6 An Ad From The 1950s Gives Tips On How To Dispose Of Batteries
The ad advises getting rid of batteries by tossing them in the fireplace, but we know now that doing that is extremely dangerous.
Image credits: beerbellybegone
#7 “He Used To Duck Me, Now He Dates Me” Nadinola Bleaching Cream, Ebony Magazine, May 1963
Image credits: reddit.com
#8 Nowadays, Kids Will Never Understand The Struggle Of People Trying To Connect To The Internet Using A Phone Line And The Bothering Sounds Of The Whole Process
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#9 “Successful Marriages Start In The Kitchen”
Image credits: nootnoot_pingu_noot
#10 The Message Is Perfectly Simple: Just Stop Being Fat
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#11 Ironized Yeast Ad For Weight Gain In The 1930s
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#12 6 Kids At 22? The Astonishing Mrs. Highfield For Rinso’s Soap. Australia, 1953
Image credits: SoozeeQew
#13 This Ad From Time Magazine In 1997 Promotes Plastic. Meanwhile, People Are Trying To Replace Plastic Because It’s Harmful To The Environment
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#14 The Addis Wedding Set, “Every Bride’s Coming Home Outfit” 1980s
Image credits: FNaXQ
#15 “They’ll Be Wild About You In Van Heusen Venturous Print Sport Shirts” (1951)
Image credits: rosettacoin
#16 Twin Towers World Trade Center Brochure Circa 1975
Image credits: Vince
#17 Photography Ad In My Dad’s Old Yearbook
This was from the year 1982, when the photography company said "We shoot school kids" in an ad before the number of school shootings in the US increased.
Image credits: ethanlgraham
#18 Mad Magazine From 2002. Covid Flashbacks
Image credits: Tony-Pepproni
#19 Back In The 1930s, They Believed That JAD Salts Could Cure Obesity While Still Maintaining A Normal Diet
Image credits: Virtual-Bee7411
#20 Lead Was Used Extensively Before Being Banned In The US. This Ad Captures How Lead Was Extremely Frequent In Everyday Life
Image credits: gwenckatz
#21 Yasmin Birth Control Ad, 1960
Image credits: __marlboroman__
#22 Probably The Most Sexist Vintage Ad On The Internet
Image credits: ViralTalkTime
#23 Lola (1970) Would Never Be Made Today For Many Reasons
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#24 An Ad For Drummond Sweaters From 1959. Oh, How Advertising Has Changed
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#25 “There’s No Such Thing As A Nintendo”. Well Look At Them Now
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#26 Imagine Seeing An Ad Like This Today
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#27 This 1968 Frigidaire Ad Is Special
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#28 Poverty Party! Teen Magazine And Shelley Fabares Show Us Just How Much Fun It Can Be To Be Poor And Hungry (1960)
Image credits: ISobMore
#29 “I Suffered From Menstrual Cramps.” – When Men “Suffered” As Much As Women (1968, Femicin Ad)
Image credits: FNaXQ
#30 An Electric Spanker For Unruly Children
Image credits: Historical Society of Rockland County
#31 USHA Sewing Machine Ad From The 1970s: “Train Her To Be An Ideal Housewife. Buy Her An USHA Sewing Machine”
Image credits: wordswithmagic
#32 This Ad From Esso. Now We Have A Global Warming
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#33 Is It Ladylike? Life Magazine, 1965
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#34 An Ad From An American Magazine, 1939. Lead Was Banned In Most European Countries By The 1940s, But Not Until 1978 In The US Because Of Lobbying
Image credits: ka_beene
#35 “Are You Making Your Children Pay For Your Weight Problem?” – Sugar Information, Inc. Ad (1966)
Image credits: FNaXQ
#36 Betty White Became A Hugely Famous, Beloved And Iconic Actress
Image credits: Str33twise84
#37 This Ad In 1936
Image credits: jhoang0730
#38 Well, She Was Very Wrong
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#39 Sugar As Diet Aid In 1971
Image credits: reddit.com
#40 Today, An Ad Like This Wouldn’t Be Acceptable
Image credits: x.com
#41 Ad On The Back Of An Old Comic. Nowadays, This Would Not Go Well
This is an advertisement for a child to purchase a toy rifle, touting its realistic look and sound. A child carrying this toy today would be very poorly received.
Image credits: Taitenger
#42 Vintage Chlorinol Bleaching Advertisement. Very Racist, And Unacceptable
Image credits: vedatozankoku
#43 1950s Cigarette Ad Claiming No Throat Irritation Comes From Camel Cigarettes. Now It’s Proven That It Causes Throat And Lung Cancer
Image credits: pickleloverchomp
#44 Sexist Tire Ad From 1977
Image credits: BradleyKWooldridge
#45 Vintage Cigarette Print Ad Touting It Is Popular Among Doctors, Which Is Supposedly A Good Thing And Somehow Probably Helps Health
Image credits: 4reddityo
#46 Secret Anti-Perspirant Ad In 1965. It Implies That Women’s Body Odor Is A Result Of Emotions
Image credits: FNaXQ
#47 Creepy Old Lysol Advertisement
Lysol used to be used as a means of birth control before the pill was legalized in the 1960s. That's what they mean by "dainty feminine allure," having the energy to be a loving wife without the babies.
Image credits: nacreous
#48 In The Top Right Corner, It Says “The Largest And Safest Steamer In The World,” Only For It To Hit An Iceberg Later. Clearly, It Wasn’t Safe
Image credits: IcelandicButDeadly
#49 This Vintage Ad
Ayds were an appetite-suppressant candy designed to help you lose weight. The company had to change the product name in the 1980s due to the AIDS epidemic because it's a disease that causes extreme weight loss in patients.
Image credits: FraternityMan
#50 1951 Ad For Old Gold Cigarettes. There’s Some Horrific Irony With This One
Image credits: HawkeyeTen
#51 In 1970, The 7-Eleven Chain Of Convenience Stores Advised Busy Moms To Shop There Because They Have Parking By The Big Windows Up Front And You Can Leave Your Kids In The Car While You Shop
These days, no company would explicitly tell parents to go ahead and leave their kids in the car while they shop. That's just setting yourself up for a lawsuit when a kid bakes in a hot car.
Image credits: TapTheForwardAssist
#52 Vintage Plastic Packaging Ad For DuPont
This vintage ad from what appears to be the 1940s or 1950s shows the benefits of using pre-packaging and cellophane for produce, claiming to reduce waste. However, we are reaping the consequences of careless plastic usage. It’s filling our oceans and destroying many kinds of ecosystems, and it has not been beneficial over time. Plus, it’s filled with carcinogens. Also, DuPont has been under controversy in recent years due to toxic waste pollution.
Image credits: themarajade1
#53 This Is An Actual Ad From A 1970 National Geographic. I Found It In My Grandmother’s Basement
Image credits: sup_bro_47
#54 Creepy Advertisement For Love’s Baby Soft (1975)
Image credits: Reddit__PI
#55 Wash Away Fat And Years Of Age With La-Mar Reducing Soap. Woman’s Companion, 1923
Image credits: 510th8u8
#56 In 1913, Someone Predicted That Birth Rates Would Have Declined All The Way To Zero By Now, And We’d Look Like Aliens Because Of Baby Formula
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#57 Ford Ad 1970. From The Congressional Club Cookbook
Image credits: Guygirl00
#58 Esquire Boot Polish “What A Shiner” Ad From Life Magazine (1956)
Image credits: PerpetuallyListening
#59 This Ad From 1969 Asks For The Driving Age To Be Increased From 14 Years Old
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#60 Great Uncle Steve, The Carrier Of The Coin Purse
Image credits: siouxsie_siouxv2
#61 1951 Ad For Uncle Nick’s Cigarettes For Kids
Image credits: Ok-Screen4236
#62 Camel Cigarette Ad From 1933
Image credits: PerceptiveMetaphor
#63 1970s Indian Ad On Abortion
Image credits: Flu_Fighter
#64 Sadly, Everything Is Worse Now
Image credits: kennethcolereal
#65 Samsung Ad From 1989 Predicting The Best VCR To Play The Most Popular Movies Of 2007
The last major studio film to be released on VHS in the United States and Canada was released in 2006. VHS was dead by 2007.
Image credits: jlbang
#66 A Poster Advertising The Return Voyage Of The Titanic
Image credits: Av_Lover
#67 An Old Advertisement Hyping Up Asbestos. Asbestos Is Now Known To Be Very Bad For Humans’ Health And Has Fallen Out Of Favor
Image credits: FNaXQ
#68 Now, A New Sanitary Fixture For Women’s Restrooms… The Sanistand Women’s Urinal. American-Standard, 1950s
It’s the 1950s. Imagine having to pull down your underwear, garter belt, and stockings and then trying to maneuver yourself over the "vitreous china" bowl and pee without all your urine streaming down your leg into your underwear and shoes. This isn’t a toilet. It’s a torture device.
Image credits: Vin_du_toilette
#69 Lorillard’s Chewing Tobacco, 1893
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#70 This Didn’t Age Well
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#71 This 1994 Advertisement For Lighter Skis
The ad compares buying lighter ski equipment to "Losing the Twin Towers," which eventually happened on 9/11, about 7 years after this was published.
Image credits: 22FlyingTurtles
#72 This Has Aged Like Milk Because Google Is A Search Engine With Weather, News Feeds, Links To Sponsors, Ads, And Distractions
Image credits: mitthrawnuruodo86
#73 This Advertisement
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#74 An Ad To Buy A Squirrel Monkey For Less Than $20 In A Comic Book From The 1960s
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#75 Marfor Coats, 1940
Image credits: pukka-sahib
#76 If You Post An Ad Like This Today, You Will Probably Get Shamed On Social Media
Image credits: computermuseum
#77 “Pilots Love Pretty Noses”. Dubarry Makeup Ad, 1944
Image credits: FNaXQ
#78 1977 KLM Advertisement Featuring A Pilot Who Would Be Involved That Year, In The Worst Aviation Accident In History At Tenerife Airport
Image credits: DinOfDancing
#79 This Oil-Disposal Tip
Terrible advice on how to dig a hole in your garden to dispose of engine oil and let it be absorbed into the soil.
Image credits: reddit.com
#80 In The 1940s, Lysol Was Advertised As A Feminine Hygiene Product And Contraceptive
Due to female contraceptives being illegal at the time, companies offering alternatives were seen as a godsend. In the Lysol ads, the phrase "feminine hygiene" was an euphemism for "contraceptives". Lysol promised to reduce the chance of contracting unmentionable diseases while also maintaining what was referred to as "feminine daintiness" as a way to "protect married happiness".
By 1911, 193 reported Lysol poisonings and 5 deaths due to "uterine irrigation," but the use of Lysol as a feminine hygiene product continued in the 1950s.
Image credits: OpheliaAlexandra
#81 An American Magazine Ad By American Petroleum Institute, 1955
Image credits: esdfa20
#82 Iranian Advertising Before The Islamic Revolution, 1979
Image credits: Tunel Zaman
#83 “To The Man I Marry, I Make This Pledge Of Beauty: I Will Keep That Schoolgirl Complexion”. An American Magazine Ad For Johnson Soap. New York Times. USA, 1933
Image credits: esdfa20
#84 I Saved This One About Nike From September 2017 And It Seems Like Barron’s Just Doesn’t Like Great Companies
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#85 Beautiful Old Cigarette And Beer Advertising Posters
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#86 Wisdom Is In The Balance Of Listening To Others But Knowing Where To Stand Firm
Image credits: JeffBezos
#87 The New York Times Ad In 1903
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#88 “The Average Retirement Age Is Now 61.5… And It’s Getting Even Lower.” The Average Age Of Retirement Continues To Climb In The US, With Many Deciding To Push Back Retirement
Image credits: Pleasure_to_Burn
#89 Union Carbide Advertisement From 1962 “Science Helps Us Build A New India”
The 1984 Bhopal gas tragedy at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, Madhya Pradesh, India. It is considered one of the world's worst industrial disasters. The parent company had to sell its entire stake in UCIL and leave India.
Image credits: JStevinik
#90 British Railways, 1979. That Looks Like Every American City
Image credits: Grillos
#91 The Console War Is Here. A Gaming Magazine From August 1998
Image credits: 5_Frog_Margin
#92 Apple Was Advertising That Companies Should Make Their Products Affordable When They Nowadays Make Their Products Very Expensive To The Consumer
Image credits: gaara_19
#93 DDT Was One Of The Great Tragedies And Later Victories Of Indiscriminate Chemical Usage In The Environment
It’s not safe at all (a carcinogen that can also induce seizures and vomiting) and was particularly damaging to animals at the tops of food chains. Birds were the whistleblowers of its negative effects since it was almost immediately apparent in the rapid decline of their population. In avian species, DDT caused soft eggshells that the parent birds crushed when they tried to sit on them for incubation.
Many bird species became endangered or on critical lists, especially eagles and hawks because at that level they were consuming animals that had consumed animals that had consumed insects that ate DDT, so their bodies had higher concentrations of it in their system.
The victory came when Rachel Carson wrote the groundbreaking book, Silent Spring, drawing attention to the loss of birds and other effects of DDT, and the public outcry caused the government to ban the chemical from use in the US. It was an incredible example of humans responding to and reversing a man-made environmental disaster.
Image credits: SkilletKitten
#94 Underwear Advertisement In Iran, 1971
Image credits: maxwe11d
#95 National Lead Company Ad For Dutch Boy Paint Via The Saturday Evening Post Of January 6, 1923
Lead is added to paint to accelerate drying, increase durability, maintain a fresh appearance, and resist moisture that causes corrosion. It is one of the main health and environmental hazards associated with paint. Lead paint has been generally phased out of use due to the toxic nature of lead.
Image credits: morganmonroe81
#96 Found This In Wired Magazine From April 1999
Image credits: ntdo_34269
#97 This 1949 Ad In A Comic Book For Rubber Masks
With masks for "idiot/halfwit" and "Minstrel (blackface)," these would not be appropriate today at all. Given the trouble politicians and celebrities have had with "Blackface" pictures surfacing, as well as an increased awareness of those with disabilities, this is truly stuck in its era.
Image credits: mistermajik2000
#98 This Y2K Book Aged Pretty Poorly
Image credits: John_Bovii
#99 Just Another Way To Humiliate And Blame Women In 1950
Image credits: x.com
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